Helped launch an entire Creator agency holding company and eco-system. 6+ divisions: IRL Creator campuses, Creator-specific talent agency )including a separate sports Creator talent agency), A.I. data analysis (including brand safety Creator vetting A.I. tool), brand IP launchpad, gaming division and full ad agency based on brand/Creator collaboration.

I set brand tone of voice, wrote manifestos, created videos, internal and external documents, websites, capabilities presentations & still co-create brand campaigns with Creators when they come up, to create culturally resonant, measurably-effective brand content.